Let’s start with the one-liner – what is your company? What do you sell?
Wyatt Fisher: Keep The Glow, LLC
I help couples improve their relationship.
Tell us your origin story.
Wyatt Fisher: I was raised in a divorced home so I know what it feels like to be raised in a broken home. Also, my own marriage since 1999 has been to the brink of divorce and back so I know personally how difficult marriage can be. Therefore, it’s become my life mission to help couples improve their relationship to reduce the divorce rate one marriage at a time.
Did you need a lot of capital to start your business? How did you finance your business in the beginning?
Wyatt Fisher: No, I built it from the ground up and intentionally kept my overhead low.
Was this an area for which you had passion before you started the business, or did you see a need and move to serve it?.
Wyatt Fisher: It was my passion before starting it.
How has the business evolved over time?
Wyatt Fisher: It continues to grow. I started off with a private practice in Boulder, Co specializing in marriage counseling. From there, I eventually started a podcast called Marriage Steps, began a marriage seminar called the Total Marriage Refresh, and am in the process of finishing my first book and app for couples. The marriage seminar started in Colorado but eventually expanded to Texas and I’m in the process of spreading it to all major US cities.
How did you grow? Tell us about a moment, or moments, in the early days that were “big moments” for the business. What moved the needle substantially?
Wyatt Fisher: My feedback in the seminars was very inspiring. Getting on stage and helping hundreds of couples at once was extremely rewarding and the remarkable feedback I continually received was surprising. I never thought of myself as a gifted speaker but it was clear the conference was having a substantial impact. That inspired me to spread it to other cities as well as create new products to help couples, which is what led to the development of the book and app.
Every successful small business owner has to navigate the world of expansion. And choosing how to expand is just as important as choosing how NOT to expand. Tell us about forks in the road on your journey.
Wyatt Fisher: I’m always trying new marriage products to see which ones are helpful for couples. Similar to planting several seeds you never know which ones will grow. I’ve also had to learn to say no to other business ideas to stay focused on my passion for helping couples.
As you’ve grown, you’ve undoubtedly had to delegate. How did you tackle that challenge?
Wyatt Fisher: I’m actually going through that phase right now and needing to delegate to manage the expansion of the seminar on a national basis. COVID is giving me a chance to prepare for that expansion.
Do you/did you have a co-founder or did you go at it alone? Tell us about that decision, and how that affected you as a leader.
Wyatt Fisher: I prefer to go it alone. I don’t like co-founders because they can mess up your friendship since it creates a dual relationship. Plus, you continually have to compromise with someone else over your own passion.
Tell us about some of your sacrifices along your small business journey.
Wyatt Fisher: There have been numerous times I’ve felt like giving up or wondering if all my effort was helping anyone at all. However, just when I would feel most helpless is usually when a positive review would come in of my services and it would energize me.
What is the most gratifying thing about what you do?
Wyatt Fisher: I love helping couples have better relationships for them and their kids, what could be better than that!
Where do you see yourself in 10 years?
Wyatt Fisher: Hopefully, have my seminar spread to all major US cities with a team of facilitators. This would also spread my other marriage products to help more couples.
Finish this sentence: “I would not be standing here today if not for ____”
Wyatt Fisher: My mother. She’s been a constant source of love and encouragement throughout my life.
What’s one piece of advice that you would give your 18-year-old self?
Wyatt Fisher: Focus on the intersection between your passion and what will also pay the bills, not one or the other.
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